Our Work

Different businesses. Websites shaped around their customers.

Explore two projects: a local salon making services easier to discover, and a gifting business bringing products and personalised orders together.

Edinburgh beauty salon

Case study 01

Pooja's Beauty Corner

A growing independent salon needed a digital presence that made its extensive service range easier to understand and gave customers a direct route to make contact.

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The challenge

Turn a busy service business into a clear customer journey.

Make the choice easier

Beauty customers often want to compare several services and prices before making contact. The website needed to organise that detail without becoming overwhelming.

Make contact feel natural

The path from browsing to asking a question or requesting an appointment needed to work cleanly on a phone.

Reflect the real business

The site had to feel personal, local and consistent with the salon rather than looking like a generic beauty template.

The solution

Designed around what customers need to know.

The structure prioritises services, pricing, examples of work and straightforward contact—supported by a fast, mobile-first build.

  • Mobile-first page layouts
  • Structured service catalogue
  • Clear, visible pricing
  • WhatsApp contact journey
  • Gallery-ready presentation
  • Gift-card information
  • Local search foundations
  • Content built around customer questions

What it proves

Digital work is strongest when it understands operations.

This project was not only about creating pages. It was about understanding how services are sold, how customers ask questions and how a busy owner manages the journey.

That real-world perspective now forms the foundation of ForthShift's approach to every small-business project.

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Gifting and personalised orders

Case study 02

Saffron and Petal

A gifting business needs more than a beautiful gallery. Customers need to explore occasions, choose a hamper and add a personal touch, while the business needs a clear way to manage each request.

The project brings together a product gallery, hamper selection, personal messages and an ordering journey, supported by order tracking and a protected management area.

The thinking behind the build

Make a personal product easy to choose.

Show the feeling and the detail

Product photography, occasion-led browsing and clear package information help customers understand the gift before they order.

Connect the storefront to the work

Personalised messages, order requests and order status support the journey beyond the first click. The project also includes a protected admin portal and hosted payment integration.

Build a story we can stand behind

These examples describe features built for the projects. We do not claim increases in sales, bookings or traffic without measured results.

What should your website help customers do?

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